Let's Create! -Vidcon LA 2022
Vidcon LA 2022 Campaign for Wondershare
This project was part of the VidCon LA 2022 Campaign for Wondershare and represented the largest initiative for the Wondershare motion team in 2022. I led the character design and managed the complete workflow, including design, modeling, rigging, and animation. Each character was crafted to symbolize Wondershare’s software, utilizing their distinct characteristics and identity colors to create a cohesive visual narrative.
Collaborating with the marketing and product teams, I ensured smooth communication throughout the project, which was essential given the lengthy animation and the need for a large team effort. This experience provided me with valuable insights and enriching interactions with my colleagues. Designing these characters was an incredibly enjoyable experience, allowing for creativity and innovation to shine.